市场营销
成功的关键
The success of every product or service relies on an in-depth knowledge of the marketing process. In Alfred University's marketing major, you will not only LEARN about marketing, you will work with real companies in many classes DOING marketing. By rolling up your sleeves and assisting start-ups to big businesses, 你获得了经验, become better prepared for a marketing career all while making a positive impact!
市场营销+艺术
Art and marketing are a natural. Many of AU’s art majors minor in marketing to understand consumer behavior, research and strategy. Working with real companies in the courses offers numerous opportunities to use art skills and build the portfolio!
营销+分析
If you are a numbers person, AU is one of the first undergraduate programs that offers business analytics as a minor and major. With artificial intelligence and data exploding (especially via social media), combining marketing and business analytics opens a world of opportunities. 课程 in marketing analytics and social media marketing reinforce these skills including getting your Google Analytics certification © On the flip side, Engineering students often minor in marketing to grow their business 的想法! 如你所见, classes offer a unique and powerful synergy of marketing and business majors with art, engineering and liberal arts majors!
市场营销 + 通信
Some students are more prone to the creative aspect of marketing over the analytical. 没有问题! There is huge demand for communication skills from public relations to building content for social media venues. AU offers courses and a minor in communications to build a strong marketer!
市场营销 + Psychology/Sociology
Understanding why consumers buy is another aspect of marketing. 未成年人 in psychology/sociology are a perfect fit for marketers that want to build products and campaigns to attract consumers. Classes like consumer behavior and marketing research provide tools to gain knowledge from segmentation research to focus groups.
市场营销 as a double major is available to any AU student. To earn a 市场营销 double major, take all courses listed below, totaling 72 credits.
- ACCT 211 Financial Accounting
- ACCT 212 Managerial Accounting
- BUSI 113 or other AU statistics course
- BUSI 213研究方法
- BUSI 499业务策略
- ECON 202 Principles of Macroeconomics
- FIN 348 Managerial 金融
- LAW 241 Legal Environment of Business
- MGMT 328 管理 and Org Behavior
- MGMT 484 Operations 管理
- MIS 101分析学II
- 管理信息系统入门
- MKTG 221 市场营销 Principles & 管理
- MKTG 300+ Choose 1 upper-level business selected electives
- MKTG 311数码版 & 社交媒体Mktg
- MKTG 379 Consumer Behavior
- MKTG 452 市场营销 研究
- MKTG 486 Integrated 市场营销 Communication'
- MKTG 489 International 市场营销
- MKTG 499 Strategic 市场营销 & 情报
- ECON 201 Principles of Microeconomics
- 英语101写作
- MATH 104 or 151 or higher or BUSI 150
成功率
98%的毕业生 are employed full-time or entered graduate school after six months of graduation.
You will need to complete the Business Professional Core and the 文科及理科核心, 一般, and arts and sciences electives totaling a minimum of 60 credit hours. In addition, all marketing majors must take:
- MKTG 311数码版 and 社交媒体 市场营销
- MKTG 452 市场营销 研究
- MKTG 479 Consumer Behavior
- MKTG 486 Integrated 市场营销 Communication
- MKTG 499 Strategic 市场营销 管理
Plus, choose one or more of the following:
- MKTG 453 市场营销 Practicum
- MKTG 460 Seminar in 市场营销
- MKTG 482 Sales 管理
- MKTG 489 International 市场营销
- MKTG 322 市场营销 Analytics
- MKTG 454 Market 情报 & 策略
Business Professional Core 需求
- ACCT 211 Financial Accounting
- ACCT 212 Managerial Accounting
- BUSI 105 Business Perspectives
- BUSI 106 Contemporary Business
- BUSI 457 国际业务
or FIN 458 International Financial 管理
or ECON 412 International 经济学
or MKTG 489 International 市场营销 - BUSI 499业务策略
- FIN 348 Managerial 金融
- LAW 241 The Legal Environment of Business
- MGMT 328 管理 and Organizational Behavior
- MGMT 484 Operations 管理
- MIS 390 Introduction to 管理 Information Systems
- MKTG 221 市场营销 Principles and 管理
附加要求:
Students are required to complete a Field Experience option selected from the following choices:
- Approved Internship (BUSI 485)
- Advanced courses with Active Learning Component (designated as CoB: Field Experience)
文科及理科核心
定量方法
- BUSI 113 Descriptive Analytics and Statistics
- BUSI 213研究方法 for Business
- MATH 104 定量方法 for Business
- MIS 101分析学I
通信
- 英语101写作1
- 英语102写作II
经济学
- ECON 201 Principles of Microeconomics
- ECON 202 Principles of Macroeconomics
社会科学(最低)
Natural Sciences (minimum)
人文学科(最小)
*MATH 151 Calculus I can substitute for MATH 104. Writing requirements are specified in the Catalog under General Education 需求 for Liberal 艺术 and Sciences, 基本的能力, 书面交流.
The Bachelor's of Science business degree is composed of professional core courses shared by all majors, business courses specific to each major, business electives totaling 48 credits in business, arts and sciences and 一般 education core courses specified for business, and liberal arts electives to reach a minimum of 60 credits of liberal arts courses (as required for all Bachelor of Science degrees). 取决于专业, you will take additional electives to reach the total of 120 credit hours required for graduation. You are also required to :
- Complete a minimum of 30 credit hours in upper division business courses
- 保持至少2.0 grade point average overall
- One Personal 健身 course (credits not included in the 120 credits required for graduation) and one 健康 Course.
- Satisfy the University's Global Perspectives requirement
After your first year is complete, we urge all business students to gain the valuable, real-world experience only an internship can offer. Past students have interned with Fortune 500 companies, 曲棍球基金会, 宗教慈善组织, 音乐公司, 还有很多其他的.
- Most internships occur during the summer months between semesters
- Each credit hour you’ll earn equals 45 hours of work; you'll figure out the actual schedule with your site supervisor
- 实习 may or may not be paid, depending on your host organization
- Grades are assessed based on complete, timely submission of all required internship documentation, with the final learning report weighted most heavily
Alfred University's minor in marketing is open to all majors. It provides you with an excellent opportunity to learn the basic principles of marketing products, 服务, 的想法, places and/or personalities, while enhancing the skill sets valued by employers.
The minor includes 19 credit hours including:
- BUSI 113 Descriptive Analytics and Statistics (ENGR 305, POLS /社会发生230, PSYC 220 or MATH 241 may be substituted)
- ECON 201 Principles of Microeconomics
- MKTG 221 市场营销 Principles and 管理
- MKTG 479 Consumer Behavior
Plus 6 credit hours from among the following:
- MKTG 311数码版 and 社交媒体 市场营销
- 市场研究
- MKTG 453 市场营销 Practicum
- MKTG 460 Seminar in 市场营销
- MKTG 482 Sales 管理
- MKTG 486 Integrated 市场营销 Communication
- MKTG 489 International marketing
- MKTG 499 Strategic 市场营销 管理
Students must complete at least half the course work at Alfred University and achieve a grade point average of at least 2.0 "C" in courses submitted for completion of the minor.
学生的故事
市场营销 in the Hospitality Industry
"Alfred University gave me a platform to be creative, explore my passions and to develop as a leader. After graduation, I felt empowered to jump into the professional environment to put my skills to..."
类似的计划
The digital world continues to evolve, so our marketing program focuses more on analytics and social media than ever before. 事实上, ours is one of the first undergraduate degrees in business analytics and our marketing majors are flocking to the minor, creating LOTS of jobs opportunities right after graduation!